CLIENT: NL Actief
YEAR: 2018 @RoomforID’s

ROLE: Visual Concept | Brand Identity & guidelines

NL Actief is the largest sports organization in The Netherlands that develops and guarantees quality in the fitness industry and contributes to more people starting to do fitness. The aim is to further promote the development, quality, social position and success of the fitness clubs.

Under the new strategy “Live in motion”, I’ve designed a powerful identity that summarizes the NL Actief brand qualities: life, health, care, passion, motion, constant & dynamic.