Clever Umbrella Brand
new re-branding for Strukton worksphere
CLIENT: Strukton
YEAR: 2018 @RoomforID’s
ROLE: Concept | Brand Identity | Visual Design
The Strukton Worksphere division is the leader in the field of sustainability and a healthy living environment in The Netherlands. A new communication language was designed according to the company’s new core values: innovation, technology and sophistication.
‣The creative idea: Treat the end-user as a canvas.
‣The visual connection principle: Creating a new visual language by merging: Technology layer + End-user + Environment.